LOS ANGELES — Rock fans across the country who can brave the heat will have ample opportunities to see acts like Jack Johnson, Radiohead, Nine Inch Nails and the Raconteurs take the stage in an array of unconventional settings as part of the concert industry’s increasing wager on summer music festivals.
Faced with an audience that has been atomized by the dizzying music choices available online, concert promoters are straining to book diverse shows in whatever open space is available, be it a ranch in Michigan, a soccer field in Colorado or a racetrack in Maryland.
In a slumping music business such events pack a box office punch: the top five American festivals generated a combined $60 million in ticket sales last year, according to Billboard magazine’s estimates.
Karen's note: along with the economy and rising gas prices..... and all our woes.... America doesn't want to give up the concerts. I sometimes wonder if some of the performers realize what a help they are to us all. Concerts are wonderful, but I have began to realize how much some of these performers charge to appear.... its outlandish.... comments???
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